Phillip Morris

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Society today expects companies, especially multinationals, to return more than just exceptional results and marketplace success. Today, companies must do more than just obey the law, but also act in ways that are consistent with societys sense of what is right. They must be connected to and positively contribute to the societies where they operate. Philip Morris International produces and markets some of the worlds most popular cigarettes, including Camel, a well-known brand. We recognize that they manufacture and market a product that is addictive and causes serious diseases, and that there is intense scrutiny of what they do and of the way they do it.

To think whether Philip Morris's product is socially responsible, we have to first understand the term of societal responsibility. It's the obligations that organizations have to the (1) preservation of the ecological environment and () the general public. ( Kerin, Marketing 7th edition). With this in mind, I personally think that their product is not socially responsible. Tobacco use, particularly cigarette smoking, is the single most preventable cause of death in the United States, but yet, smoking is the leading cause of lung cancer death in both men and women. In addition, it is also responsible for most cancers of the larynx, oral cavity, and esophagus. The health risks with cigarette smoking are not limited to smokers also. The exposure to environmental tobacco smoke, significantly increases a nonsmokers risk of developing lung cancer. How can a product be socially responsible if it's harmful and has a negative impact on society?

However, some people might disagree. Non-smokers might oppose the marketing of these products because they think they might discourage people from quitting, or encourage others to start. Thus, Philip Morris has the responsibility to directly educate and encourage young people not to smoke. As for Philip Morris' responsibility to smokers, cigarette manufacturers have to try to develop products that have the potential of being less harmful. And if these products can be developed, I believe it would be wrong to deny their benefits to adult smokers and that consumers should have full information about them and a choice in deciding whether to use them.

To be considered a good company, a company that is socially responsible and a respected corporate citizen, there is a long list of social measures that it must meet and perform against, but for a tobacco company, the demands are different. For Philip Morris, society and consumers want for them, first, to act - seriously, with commitment and openly on the issues related to their product. It might be contradicting to say that Philip Morris' product is not socially responsible, but that Philip Morris, as a company is socially responsible. I feel that it is a socially responsible company in terms of the actions and willingness to listen, learn and understand what consumers, the public and society expects of them as a tobacco company. To me, they are socially responsible, for they are taking actions to reduce youth smoking, insuring that people are fully informed about the risks and serious health efforts of smoking, trying to develop a product that is less harmful, and being more open in how their business is conducted and operated.

However, if Philip Morris is to become an admired and respected company, it will probably not be on the basis of their products. Rather, I believe, it will be on how they address key issues; how well they inform and communicate with people; on how well they provide solutions to concerns; and, how well they meet societal expectations.

Part II

With lawsuits being filed against fast food restaurants these days, there is no such thing as fast food thats good for you and I think that we, as a society, should stop pressuring fast food chains like McDonald's and Burger King to get healthier. Even though a double or triple cheeseburger is fattening, full of cholesterol and grease, I think it is a socially responsible product. It contains beef, a source of protein, vegetables like lettuce, pickles, tomatoes, and condiments like ketchup and mayonnaise that one would normally eat and use in our daily meals. It would be a different story if we are eating mystery meat or have no idea what its contents are. It's hard to say that a double cheeseburger would not be a socially responsible product, for it all comes down to the choice that the consumer makes. As a consumer and the fact that Burger King offers the nutritional content of the double or triple cheeseburger, gives he or she the choice whether or not to consume that burger.

As for Burger King recalling their toys, I feel that Burger King should assume more responsibility when distributing their toys. It has so many safety calls because the toys are a choking hazard to young children. Since the toys are a way of "reeling in" in the kids by offering then things that they can't do without, the company should take more precaution when toys are distributed to the public. It should test the toys more thoroughly and offer different toys for various ages. It should then display signs to let parents know that they are different toys available for different age group, and have samples display on counters for parents to see. This action would make fast food companies, like Burger King, more socially responsible by ensuring the quality and safety of their product and promoting the protection of the general public's health and safety.

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