1920'S Film Industry

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The Film Industry

Film as an art blossomed in the 10s and in to the 10's becoming a favorite entertainment in American and World culture. The demand for films had dramatically grown, its future importance become evident. The world had no clue what was in store for them on the "Silver Screen".

The ten-year period, between the end of world War One and the Stock Market Crash, allowed Film to grow tremendously. The studio system, created during the 10's. Long-term contracts for stars, block bookings, and increasingly rigid control of directors and stars by the studios production chief became part of the everyday Movie making business. Big films now had big money supporting them. The Five Major Studios named The Big Five included; Warner Bros. Pictures (est. 1), MGM (est. 14), RKO (est. 18), Paramount Pictures (est. 16), and Twentieth Century Fox (est. 15). Other studios founded included; Universal and Columbia. Venues to support the films started popping up all around America, like the now-famous Chinese Theater in Hollywood in 17. The population of Hollywood had ballooned from 5,000 to 10,000 between 11 and 15. The Hollywood sign (originally HOLLYWOODLAND) was built above town in 1 for $1,000 to advertise the center of movie mania

Now motion pictures were part of American culture, and the actors and actresses were becoming more and more a famous. Movie stars were born, among the firsts were Douglas Fairbanks and Mary Pickford, who both had many Box-Office successes. In front of the Chinese Theater the "Stars of Hollywood" placed their handprints and footprints in cement to be immortalized as a celebrity. The Motion Picture Academy (the Academy of Motion Picture Arts and Sciences) (est. 17) created the Academy Awards, not yet known as Oscars to recognize great films and filmmakers. The first "Best Picture" was awarded Wings in 17. Other stars like Charlie Chaplin, Buster Keaton, and Harold Lloyd brought about the boom of lighthearted comedies. Chaplin's physical humor, like slapstick ,drawing from mime, amused audiences across America. The uniquely American westerns film genre became popular in the early days of the cinema. The first major Western, a landmark film, was director James Cruzes The Covered Wagon (1), advertised as the biggest thing the screen has had since The Birth of a Nation. Many different genres such as horror and gangster films captured Americas growing interest in cinema.

Silent films of the late 10'swere not really silent but underscored by sound organs, gramophone discs, musicians, sound effects specialists, live actors who delivered dialogue, and rarely full-scale orchestras. In 16 Warner Bros. launched the first "Talkies"(movies with sound) with the development of a synchronized sound system called Vitaphone that had been developed by Bell laboratories. On August 6, 16, in New York, Don Juan became the First Full length picture with sound recorded on wax disks. Although it was not as successful as Warner Bros. had hoped it marked a new era of entertainment. Walt Disney's Steamboat Willie (18), was the first speaking cartoon with synchronized sound. Mickey Mouse made his first appearance, and Disney started his Silly Symphony animated cartoon series.

The 10's, known as "The Golden Age of Hollywood", brought many first. The Production Code set film guidelines (not yet strictly enforced until 14) regarding sex, violence, religion, and crime in 10 and, the first drive-in theatre was created in Los Angeles (at Pico and Westwood Boulevard) As sound film continued to develop color now entered the industry. Originally just two and three color films debuted, but the first film (a short) in three-color Technicolor was Walt Disneys animated Flowers and Trees (1). Hollywoods first full-length feature film photographed entirely in three-strip Technicolor was Rouben Mamoulians Becky Sharp (15). In 1 both The Wizard of Oz and Gone with the Wind were expensively produced with Technicolor. The ruby slippers and a yellow brick road surely would not have been the same with out full bright color.

In just twenty short years the film industry and grown from a rare novelty to one of the largest entertainment industries in the United Sates as well as across the world. Movie stars and classic pictures would captivate countless audiences, allowing them to laugh, cry, and fear together. America had no clue what future surprises awaited them.

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